Data Management
Network Insight Research
Personal Data Storage
Collating Facebook insights which will show you how effective your advertising and business posts are.
Analytics – This will show you how many users saw a specific tweet, etc. with engagements and engagement reach.
Glossary of terms:
Fans – In Page Insights, and other places on Facebook, “fans” is another way to refer to the people who Like your Page.
Impressions – Impressions are the number of times a post from your Page is displayed, whether the post is clicked or not. People may see multiple impressions of the same post. For example, someone might see a Page update in News Feed Feed once, and then a second time if their friend shares it.
Reach – Reach is the number of people who received impressions (that is, when your post is shown in their News Feed) of a Page post. Reach might be less than impressions since one person can make multiple impressions.
Organic Reach – Organic reach is the number of unique individuals who saw a specific post from your Page on their News Feeds, tickers, or directly on their Pages.
Paid Reach – This is the number of unique individuals who saw a specific post from your Page through a paid source like a Facebook Ad or Promoted Post.
Post Reach – This is the number of people who have seen your post. You post counts as reaching someone when it’s shown in their News Feed. Figures displayed in Insights are for the first 28 days after a post was created and include people viewing your post on desktop and mobile devices. Facebook Fans: In Page Insights, and other places on Facebook, ‘fans’ is another way to refer to the people who Like your Page.
Twitter impressions – The number of times users saw the Tweet on Twitter.
Twitter engagements – The number of times a user interacted with a Tweet. This includes all clicks anywhere on the Tweet (links, avatar, image etc.) as well as retweets, follows, replies and likes.
Twitter engagement rate – The number of engagements divided by the number of impressions.